Kia ora Marcus,
Good month. Bookings are up and each one cost us less to bring in. Here is how March went.
The WOF and service special carried the month, and the reminder ads brought people who viewed a quote back to book.
We ran three campaigns across Facebook and Instagram: a WOF and service push, a brake specials layer, and a local awareness layer.
More people saw Auckland Car Works, more of them booked in, and each booking cost less than last month.
What this was worth
186 new bookings at an average value of $240, with 80% closing, is $35,712 in estimated closed revenue. That is a 7.3 times return on the $4,910.40 spent. If every one had closed, that would be $44,640.
186 new bookings × 80% close rate × $240 average value ÷ $4,910.40 spend
Based on the average value and close rate set for this client, not on recorded sales.
The detail behind the numbers
That is the month in full
That is the whole of March on one page, and every number here is a real booking. If anything raises a question, get in touch any time and we will talk you through it.